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2010 Year in Review

It seemed like 2010 was over before we even knew it. Lots of events and interesting builds in the Motorsports world to keep everyone pumped up and excited. Here's our short list of things that got us excited in 2010.

1. Progression of Drifting - Detractors keep saying that Drifting is not a Motorsports and that it will fade away shortly. Well the haters can just suck it. With a great season finale to the Formula Drift season and the announcement that the series will be hitting the Yas Marina Formula One Circuit in Abu Dhabi, UAE this Spring, the US series continues their global conquest with stops in Asia, South America and now the Middle East. Drifting in Japan also got a little bit more interesting with Keiichi Tsuchiya and Daijiro Inada leaving the D1 Grand Prix to form a new drifting series. Stay tuned for more info on this one in the coming months.

2. DIY - This past year was the year of "Do-It-Yourself" and nothing exemplifies that mentality more than Bill Caswell. This guy has brought the "you-can-do-it" attitude back to the people, from running WRC in a $500 Craigslist car to building a bmw buggy for the Baja 1000 in 2 weeks. We expect great things from Bill in the new year.

3. Global Localization - New media and information outlets from websites to Facebook pages to mobile phone apps have really brought the car loving community together this past year. We've seen more European drivers/teams on US soil in 2010 than in years past and this is only in reference to so-called "second tiered" Motorsports like time attack, drifting and gymkhana. We can't wait to see more US teams venture outside our borders to kick some ass as well....yes we mean you Sierra Sierra.

4. Gymkhana - Speaking of gymkhana, leave it to American Ken Block to popularize this Japanese sport in the US and around the globe in a series of web shorts that have garnered over 1B impressions (approx.). The American version of this autosport is much more visually exciting then the technical Japanese version which was pretty boring to watch when we first saw it decades ago. It looks like a US gymkhana series will be in the works for 2011 and we look forward to seeing how this sport will evolve here in the US and abroad.

5. Rally Re-invented - A good friend of ours once told us that Rallying (in the US) was a Motorsports for rich, fat, old men who had the money to go out into the desert; woods; jungle...etc to destroy their cars. This viewpoint has definitely changed here in the US with the introduction of Rally (granted a bastardized version) at the X Games. Now an entire new generation of x gamers and action sports fans will get exposed to the sport. It's going to be interesting to see how it will evolve here in the US and globally.

6. Gran Turismo 5 Launch (& delay) - GT fan boys finally had a chance to denounce the haters when this game was released after a 6 year hiatus and countless delays. Gameplay is not revolutionary but it does stays true to the series' original vision. We just hate the fact that the rally portion of the game still sux. They should have just kept it like in GT3. Stay tuned for tons of downloadable content and extras for this game.

7. Formula One Austin, TX - F1 fans are all pitching wood with the announcement of the series back on US soil in 2012. So far, the proposed track layout looks good, Ecclestone hasn't made too many ridiculous demands and event planning is looking good. This is why Texas rules; people just get things done over there.

8. Viral videos - Major corporations got into the viral video medium and commissioned some really great pieces including Tanner Foust's Street Drift: Mulholland Video and Rhys Millen's Climb Attack Brazil Video. We expect this trend to continue into 2011 considering the type of budgets that are being allocated for this new marketing channel.

9. Pikes Peak International Hill Climb - The 2nd oldest Motorsport event in the US (after the Indy 500) gained somewhat of a rebirth the past couple of years with the inclusion new classes including the time attack and drift class. This brought out a lot of young bucks who have always wanted to run this event having grown up with it through video games such as Gran Turismo. Great marketing pieces like Monster Tajima's Pikes Peak Video and Rhys Millen's World Record Attempt have resurrected this event out of obscurity once more. We can't wait to check out this year's event.

10. Industry Outlook - The 2010 SEMA show in Vegas brought back a lot of the energy found during the heyday of the Sport Compact industry this past year. The show was buzzing from Honda's introduction of the CR-Z to some very unique builds from up-and-coming builders and innovators in the marketplace. 2011 will be a great year for motorheads everywhere if this is any indication of things to come. Stay tuned for more excitement in the coming months.

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